JEEP® BRAND HISTORY

A TIMELESS ADVENTURE

WAY MORE THAN A BRAND

Freedom, adventure, authenticity and passion have been our values for 85 years. Jeep® is more than a brand, it's a way of living,

and we have always truly believed in the idea of doing anything. Discover our legendary lineup and start an incredible adventure.

From 1940s to 1960s

The first Jeep® model was born in the heat of 1940 and it instantly became a symbol of freedom for thousands of people around the world. Since then, Jeep® became a leader in the 4x4 segment. During the 1950s, Jeep® focused on recreation vehicles and launched Jeep® Jamborees. But the turning point came in the 1960s, thanks to Jeep® Wagoneer: a symbol of refinement and innovation. From that point on, the Jeep® Brand lineup grew to include 14 models for different needs: work, play, recreation and luxuriously capable transportation.

From 1970s to 1990s

The Jeep® Brand's 4x4 leadership continued in the 70s with the introduction of the full-time 4x4 system.During the glittering 80s, the intention to produce a car that perfectly balanced on and off-road capability became increasingly concrete. The perfect balance between the two driving styles arrived in 1993 with the All-New Grand Jeep® Cherokee (ZJ).

From 2000s to today

In 2003, Jeep® produced its most capable vehicle: Jeep® Wrangler. The more the years passed, the stronger Jeep®'s values became thanks to the loyalty of the customers. For this reason, in the 2010s the brand launched the All-New Grand Cherokee, Renegade, Compass and the legendary Wrangler, that contributed greatly to the Brand’s success. In the 2020s, Jeep® has decided to combine the most innovative technologies while remembering the past design by re-introducing the Jeep® Gladiator. Since times and needs have changed, Jeep® has decided to face a new adventure. With the introduction of 4xe technology and the new Avenger 100% Electric, Jeep® not only looks to the future, but creates it, offering an innovative driving experience that is up-to-date.

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Freedom, authenticity and passion have always been our greatest values. Now that you know everything about our history, it's time to write yours. Start a new thrilling adventure with Jeep^®.